Hello everyone! Today, I’ve been inspired to write about how to build your brand. Whether you’re a photographer, foodie, or blogger, these are some tips that I’ve found to be helpful in gaining some momentum in professionally advertising yourself.
(Just as a disclaimer, I am in no way a professional promoter or expert on this subject; these are just some of the things that I have done that have helped me get more exposure.)
- Reach out. Do not be afraid to take a chance when it comes to marketing yourself. There have been many occasions on which I have contacted companies in order to express my interest in being an influencer for their brands. Approach each company in a professional manner, being clear with your intent and stating bluntly what you as an ambassador can bring to their table that is new and fresh. It is usually a good idea to have a 30-second “elevator speech” of sorts–a marketing pitch that allows your audience to know who you are and what you are about in just a few sentences. (An elevator speech is practically a necessity, next to a resumé, when you’re networking at events. Always have one prepared!)
- Be socially active. Social media has its advantages. Follow other individuals who have the same interests and goals as you, as well as companies and successful people who are already in the position that you want to be in. Attend events that pertain to your interests and make it a goal to network with at least 2 to 3 people at every function. If you receive their contact information, follow up with them with one to two days, even it you are just thanking them for the opportunity to meet. This act alone shows interest and establishes an initial contact that could possibly be beneficial in the future.
- Remain consistent. Just as many bloggers/vloggers say, success does not come overnight, and that is certainly the case. If you are really passionate about a subject, stay consistent with promoting it. Post frequently and on several platforms. Collaborate with other people so that your brand reaches beyond your own network of family and friends. Even when it seems like you are not getting as much attention or are not finding the validation that you are seeking, do not give up. Whether you believe it or not, there is always someone watching what you are doing.
- Stay informed and educated on your topic. If you are a foodie, research the latest cooking techniques and recipes. If you are a photographer, stay apprised of new camera models and plays on lighting. For me, I like to stay current on various healthcare and nursing topics through uses of online journals and reliable healthcare sources. Do not allow yourself to become complacent in your field; that is the quickest way to become irrelevant. Stay sharp–always.
From personal experience, I can honestly say that these tips have worked for me. I am currently the influencer for Medelita, a healthcare clothing brand, and The Nurse Link, a healthcare organization, and am in the process of working with a couple of other healthcare brands as well. Through networking, I have received a great amount of positive recognition from individuals who inspire me to keep pursuing my goals and to share my work with others. Building your brand can be frustrating in the beginning, but through perseverance and consistent hard work, you will be where you want to be in due time.